Collective appointed as Global Digital Media agency for climate consultancy the Carbon Trust

An expert trusted guide to Net Zero, the Carbon Trust has appointed digital creative agency Collective as its Global Digital Media agency of record, following a competitive three-way pitch.

Collective will now run campaigns globally to raise awareness of the Carbon Trust as well as redevelop their digital platform to support the organisation’s global strategy. Collective has been appointed to the business due to its integrated global communication approach, a key asset as the Carbon Trust grows its impact across Europe, Asia, Latin America and Africa, and based on Collective’s deep understanding of audience needs, motivations and requirements that will help stakeholders transition to Net Zero.

The Carbon Trust has been pioneering decarbonisation for 20 years. Drawing on a network of over 300 international experts, it supports businesses, governments and organisations on their journey to Net Zero. From target setting, assurance and footprinting, to policy advice, strategy setting and program delivery, seeking smarter ways to turn intent into impact.

Chris Shadrick, Strategy Partner at Collective, said: “The Route to Net Zero can be stressful, emotional and time consuming, but the Carbon Trust can guide you to make it easier. We will be helping to show more organisations why this is the right step forward and how the Carbon Trust can support them. As an agency, sustainability and carbon efficiency is a passion point of ours evident through our recent journey to become a certified B Corp, and we are delighted to be working with the Carbon Trust to grow their global awareness and to create a unified, personalised digital experience, helping organisations on their journey. This is a hugely exciting win for us.”

Natalie Morris, Global Media & Communications Lead at the Carbon Trust, said: “As we enter an exciting new phase of global impact expansion, we are delighted to be working with Collective based on their full-service digital offering, international capabilities, and passion for sustainability. We look forward to partnering with them on our mission to accelerate the move to a decarbonised future.”

About Collective:
Collective is a global independent, creative marketing and technology media group. It combines traditional agency expertise with radical new approaches to content creation, digital media and the agency-client business model to challenge convention and deliver more cost-effective, transparent and successful work for its clients. It works with brands such as NHS, Hyundai Hurtigruten, MG Motors, Avis Budget Group, Zipcar, Victorinox, NICE and OneWeb alongside other global brands. It’s specific group offerings include Collective Agency, Collective Content Studio, Collective Media and Collective Immersive.

About the Carbon Trust:
The Carbon Trust is a global climate consultancy driven by the mission to accelerate the move to a decarbonised future. We have been pioneering decarbonisation for more than 20 years for businesses, governments, and organisations. Drawing on a network of over 300 experts internationally, the Carbon Trust guides organisations through their journey to Net Zero. From strategic planning and target setting to delivery, activation, and communication – we provide smarter ways to turn intent into impact.