Collective pick up at the Independent Agency Awards

Let today forever be known as ‘Trophy Tuesday’… The results of the Independent Agency Awards have been announced and we’re delighted to have been recognised in the following categories: Best Use of Digital Media – Winner, Victorinox, From Our Family to Yours Best Entertainment, Leisure and Travel Campaign – Highly Commended, Avis, On Your Terms These …

Let today forever be known as ‘Trophy Tuesday’…

The results of the Independent Agency Awards have been announced and we’re delighted to have been recognised in the following categories:

Best Use of Digital Media – Winner, Victorinox, From Our Family to Yours

Best Entertainment, Leisure and Travel Campaign – Highly Commended, Avis, On Your Terms

These awards are hosted by the Alliance of Independent Agencies (AIA) who, like us, believe that game-changing creativity comes from independent spirits.

In their own words, they work with “the best and most forward-thinking independent agencies to access the tools, resources, community, training and guidance to keep their offering as brilliant as their ideas”.

Aww, shucks.

The winning work…

Victorinox , “From Our Family To Yours”

“Great results. Reaching over 2 million people and a 50% increase in sales”

Global manufacturer of the Swiss Army Knife, Victorinox had to shut up shop and swiftly shift their business to a pure e-commerce model due to the coronavirus. We aimed to pivot sales from bricks and mortar to eCommerce with ‘From our Family to Yours’ digital media campaign; utilising the company’s wealth of knowledge to help keep audiences at home active, healthy and entertained. Customers, employees and influencers shared their own experiences of using Victorinox products and how they help. The content reached over 2 million people and led to a 35% rise in brand engagement and a 50% increase in sales – demonstrating a successful repositioning of the brand.

AVIS, “On Your Terms”

A word of thanks…

As always, we’d be nowhere – let alone award-winners, if it wasn’t for the trust, openness and encouragement of our fantastic clients.

Especially after the year we’ve all had.

It’s our clients who give us the opportunity to make the work that’s been decorated by the AIA. So for that, and for everything else – thank you.

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