The in-house marketing model, reimagined.

In an era of marked change, the in-house marketing model should offer brands and CMOs a smarter way to attract top talent, enhance operational efficiency, save costs and deliver a stronger creative output.

We have sought to redefine how the in-house model functions. To reduce complexities, enhance benefits and ensure cost savings.

Discover why 82% of global CMOs believe the existing in-house agency model must get better.

There’s a danger that the inhouse model can become quite cookie-cutter. This lack of flexibility might not get the best out of our people or the way we operate. For me, the right answer is a hybrid combination of the way an agency works and the way a client works to find that solution.

CMO, Boots

For me, the biggest issue with in-house is – are you creating best-in-class work? The old adage that ‘in-house models are where creatives go to die’ must be challenged if the industry hopes to find more sustainable growth for the future. The focus should be on championing creativity.


Book your free Content Studio consultation

Would you like to find out more about how Content Studio’s innovative model can help you maximise your marketing budget, attract the best talent and deliver a stronger creative output?

Simply book a short intro call with us via the link below to discuss your capability requirements.