Everything has changed. Nothing has changed.

A photography exhibition in the heart of East London celebrating Collective’s rebrand

 

We recently held a photography exhibition in the heart of East London to celebrate Collective’s rebrand and highlight our positioning as ‘The Digital Consumer Agency’.

Entitled ‘Everything has changed. Nothing has changed’, the exhibition featured hand-printed photos chosen in collaboration with various street photographers exploring how technology has become an integral part of the way we live our lives.

As our Creative Director, Adam Cleaver, puts it:

“The photographs show just how much technology is interwoven into our daily existence. But also how beneath this high-tech exterior, we’re fundamentally the same, unchanging ‘naked apes’. To understand the digital world, you simply need to understand fundamental human behaviours.”

The event was a great success with over 100 people attending the Brick Lane Gallery. Along with conventional photographs, submissions to an Instagram photography competition were digitally displayed throughout. We’ll be announcing the winner soon!