Renewable Energy Company Ventient Energy Appoints Collective as Creative Agency
Collective’s responsibilities will include digital creative, market research, audience insight development, campaign development, video production and digital media planning and buying.
Ventient Energy, one of Europe’s largest renewable energy company has appointed Collective as its creative and digital media agency of record.
The agency won the business following a pitch against three agencies.
Collective’s responsibilities will include digital creative, market research, audience insight development, campaign development, video production and elements of digital media planning & buying.
The appointment allows Collective to continue to grow its offering as part of its ongoing expansion, which as well as digital media also includes an in-house offering, Content Studio, Virtual Production and Unreal Engine.
The agency’s first piece of activity is to launch a pan European brand awareness campaign. This will highlight how Ventient Energy is moving beyond wind energy to focus on other renewable energy sources, with a key focus on solar energy.
Collective has been appointed to the business due to its ability to bring innovative strategic ideas to Ventient Energy. Collective will be focusing on championing the heart of Ventient, through creative work that showcases how the company gives back to the earth and supports local communities.
Chris Shadrick, chief strategy and growth officer at Collective, said, “As a B Corp agency it is vital we partner with brands that reflect our values. The new relationship with Ventient Energy is an exciting opportunity for Collective, that not only extends our journey into offering media services but also into becoming Net Zero.”
Camilla Barlocco, head of marketing, brand and communications at Ventient Energy, said, “We are in a phase of significant growth, and identified the need for an agency that could deliver both creative and media as well as being more agile in both thinking and delivery. The agency was able to clearly communicate the vision of how Ventient Energy could shift into solar energy without diminishing its incredible achievements within wind.”