Three Months Of Not Making The Tea

  From my first step through the doors of Collective London on Rosebury Avenue for my interview, I knew this internship wouldn’t fail to keep me on my toes. After a chat and a glass of vino with Chris (the Head of Strategy), I was delighted to be offered a three month internship as a …

 

From my first step through the doors of Collective London on Rosebury Avenue for my interview, I knew this internship wouldn’t fail to keep me on my toes.

After a chat and a glass of vino with Chris (the Head of Strategy), I was delighted to be offered a three month internship as a Junior Strategist.

I knew that within the next three months I would have to prove myself as someone who should be respected in my place within the advertising world. I was told by my University at the beginning of the year, “as an intern, you need to try and be better than everyone else sat in that room.” With that mentality in mind I walked in motivated, positive and ready to smash it!

I feel so incredibly lucky to have been at Collective during one of the most exciting times for the agency. We were pitching to win a global creative account and I spent a week becoming an expert within a market that was outside of my comfort zone and assisted Chris with the strategy for the pitch.

After many long hours (of my own choosing) and a lot of collaborative hard work, we ended up winning the global account. Suffice to say, we celebrated for the remainder of that day.

What I really appreciated about working at Collective was the fact I was treated the same as everyone else.

I was given the opportunity to present at several pitches and although it was a nerve-racking experience, it has boosted my confidence and enabled me to gain an insight into the real world of advertising.

Collective are an agency that realises fresh grads and interns are ultimately the future of the workforce and need to be valued in order for us to grow, mature and achieve brilliant things. I really do believe Collective have helped shape my future advertising career.

By the end of the internship I was producing new business proposals, creating client strategies and briefing the creative team.

Planning is such an exciting field within advertising. We are experts of whatever challenge gets thrown our way; we’re brand specialists, psychologists, creatives, technology enthusiasts, architects and so much more.

So, if I were to advise young aspiring planners: Focus hard, be confident and don’t be afraid to communicate. But also, listen: “when you talk, you are only repeating what you already know – but if you listen, you may learn something new.”

When you leave, you need to leave everyone thinking you are brilliant.

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Danielle Horsley has spent the last months as a Junior Strategist at Collective London and currently studies Creative Advertising at Bournemouth University.